The Falls X Alpha Industries

The Falls partners with Alpha Industries for the second time in Fall/Holiday 2026, continuing a shared focus on heritage, craftsmanship, and sustainability. The collaboration centers on rescuing and reworking authentic vintage military garments — pieces once considered beyond repair — and giving them new purpose. Founded in 1959 in Knoxville, Tennessee, Alpha Industries has been a leader in American military style for over half a century, producing classics like the M65 jacket for the U.S. military. Together, The Falls and Alpha, reimagine these original pieces for today, merging authenticity with modern design and responsible craftsmanship.